This would allow us to automatically filter based on the artwork. So if we have 60 products with the same artwork, and another 60 products with a different logo (since we don't have the ability to add different artwork for the same exact product) we can then at least filter it based on the artwork.

An additional option for this maybe could be to have the ability to make a page that we can spit out the artwork we want to feature, which will create links to automatically filter the products by that artwork. Almost like categories in every other eCommerce platform.